How do you keep your emails fresh and engaging while still getting sales?

I often hear people saying they don’t know how to get sales from their emails, or they don’t know when to ask for the sale, or they fear being sleazy or sales-y to their list.

The first thing I say is – let’s just start getting sales from our emails. And in order to do that, let’s send sales emails designed to do ONE thing:

To get SALES 

The next question is usually that was great now how do I keep it up? Can I just send the same thing every day?

The answer is…Yes, sort of

While you want to send a sales email at least 2x weekly, you need to have a way of keeping people interested in opening them or else it will get stale fast and potential customers will lose interest.


Here’s my top 5 tips to keep your emails fresh while STILL getting sales 👉


Don’t Be Boring.

Use plenty of colours and imagery instead of long lines of text and empty whitespace

Have A New Angle

Don’t just bang the drum about the same stuff in every email – switch up the message or angle of each email you send. Focus on a different feature or benefit of your box/offer.

Rotate Your Offers

Every 2 weeks or so you can swap out your offer for something different. Free gift, % discount, buy one get one free. New offers give you an excuse to keep emailing.

Leverage Social Proof

Let other people tell your email list how great you are. Send emails about the positive reviews you got this month (use pictures for added kick).

Use Current Events

If everyone is talking about something, you can leverage that in your emails. Will Smith’s slap, the latest big news story, reference it in your emails and have some fun with it. Holidays and annual events are good too.


Let me know in your reply if you have any more tips for me!