How to Turn Your Website into an Email Capture Machine 🚀

I’m sure you’re sick of me saying email marketing is the secret weapon your subscription box business needs? But if you don’t have a list, you might think it won’t work for you.

Worry no more! In this newsletter, we’ll show you how to use your website to build your email list effectively.

🔥 Turning Your Website into an Email Capture Machine 🔥

A high-converting popup is great, but have you ever considered a signup flow to skyrocket your email capture rates?.

Everyone’s familiar with popups, right? But did you know a “successful” popup usually fails 94% of the time?

A high converting popup has a meager 6% conversion rate, with the average hovering around 3%. So, how can we change this?

How about a signup flow that converts 30% of visitors into leads?

What’s a signup flow?

Signup flows are like surveys.

They ask potential customers a series of questions about themselves and their preferences – specifically related to your box.

The goal is to gather details that can help personalize the final product they receive and provide you with valuable customer information. It also helps users convert better.

Here’s a framework for a successful signup flow:

Question 1: Start with a simple question like their name, their child’s name, their dog’s name, etc. This is an easy question that requires little thought.

Question 2: Gather more information about your customer. If you don’t offer product personalization, ask something that will help you with marketing to them in the future.

Question 3: Again, ask something related to your product or another information gathering question. Be careful not to make your box too complex to fulfill.

Question 4: Now it’s time to ask for their email address. They’ve already made a few micro-commitments, so they’re more likely to give you their contact information at this point.

Question 5: Present them with subscription options. The longer the commitment, the cheaper the price they pay per month. This step helps you avoid sticker shock and gives you the chance to re-sell your product if they’re not ready to make a decision yet.

Question 6: Offer an upsell. Like McDonald’s asking “do you want fries with that?”, it’s a simple way to increase profit without incurring additional marketing or shipping costs.