How to grow your email list for $0 ad spend.
If you don’t have an email strategy for your subscription box business you’re currently missing out on 40% extra sales for your sub box. That’s extra FREE sales btw, because sending email is free. Ads cost $$.
Our email list gets us 40% of our monthly sales. Reduces our CAC by 40% and in a simple sentence: it’s the reason we’re successful as a business.
Yes we run ads for traffic, without ads we would have no traffic. But without email we would have no business.
This is for you even if you have no list right now, or emails don’t work for you, or you send pointless newsletters and get no sales.
So, this is how to get 40% more sales from the same amount of work and spend you are currently doing.
(If I were you I would do this today)
- Put a signup flow on your website.
- Build a 4-email abandoned cart sequence (if you have a signup flow you only need one email follow-up sequence)
- Send 1-2x broadcast emails per week with a SALES offer (I prefer 2 over 1 as you get more sales)
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Want a 🎁?
Here is my new email templates (unreleased to public yet)
How about 2?
Here’s a tool to build a signup flow (still in beta but launching publicly soon)
Put this into practise and you will start to generate more emails joining your list from your site traffic, you’ll get more sales from the automations you create, you’ll get faster growth and an influx of free extra sales on your 2 weekly email days. Oh and a lower CAC.
Pro tip: re-send your emails to non openers a day after you send the original for even more free sales.
Hidden benefit: your email list will grow as a by-product of your traffic, you can then use this list to:
- Turn excess stock into cash
- Upsell add-to-box products to your customer list
- Free market research or churn research (send surveys to your list for feedback)
The money is in the email list. The fortune is in the follow up.
It’s not that hard to get started and it’s proven to work over and over again.
Want my help? Book a free strategy call with me here if you like.