How to test & improve the impact of your emails
If you send a lot of text based emails, create an email with high quality imagery and a strong offer. If you send a lot of image based emails, try a personal note from the founder to a customer or lead. Try to switch things up, we tried that this week by sending a text email with only one image to our current customers. (most of our emails are high red imagery and big strong letters with the offer)
We offered an add-on they could get in their next box and they only had to reply yes, and we got dozens of responses. We tried it again today with a Christmas gift and got over 100. This is a really exciting breakthrough to help us increase customer add-on uptake.
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There’s not enough hours in the day
With everything ramping up now in Q4 – offers, creatives, emails
We’re launching an app for our online store where customers can re-purchase items and get Christmas gifts
We’re really trying to push the add-to-box angle and generate more revenue and profit from the customer we generate
We recently acquired another business (more on that later)
So you reach a point where you don’t have enough hours in the day to get things done
What do you do?
Hire help
We’re at the point where there is so much opportunity with these new avenues that by not hiring anyone we’re harming the business
There’s just one problem though
It is a risk
You’re upping your monthly costs when heading into a recession, you need to train the person that comes in, you need to provide them with budget
So we’re probably going to just have to take the risk
Otherwise we will have all these new exciting avenues and ways of making money
But no time in the day to work on them to make it happen
In the beginning, the best sub boxes are built by the best marketing
In the middle, the best sub boxes are built by the best metrics
Then when scaling, the best sub boxes are built by assembling the best team
You can’t do everything yourself
Are you finding yourself getting swamped with tasks?
Time to outsource
You’re freeing up your time to work on the big stuff – let someone else handle the minutiae