Welcome back to issue #3 of Subscription box tips with me, Gary Redmond.
I hope you’re enjoying my newsletter, bringing you my best tips and thoughts for your subscription box business. This week I am just back from vacation in Portugal which was very nice. Let’s dive in!
It’s actually not that hard to grow your subscribers, it doesn’t require advanced marketing knowledge or high-end skills, just an eye for graphic design (or finding someone who does), modeling your website off what successful competitors are doing, building a marketing system (email automations), and fuelling it with some budget (facebook ads).
I posted about this on social media this week and got a bit of flak for ‘ basically stealing other people’s ideas’ or ‘making it sound so easy’. If you have been in the marketing game or any kind of creation game for a while you will know almost everything is re-imagined, modeled, spun-off or whatever you want to call it.
- Very few things are original, because once we land on what works, we don’t deviate from it.
- I’m sorry but as a content creator it’s my job to inspire people and make difficult things sound easier (so they can actually achieve it)
So anyway, that’s my non-apology for my Facebook posts this week 🙂
I’m thinking of creating a podcast to help other subscription box entrepreneurs to grow their business – This week I brainstormed 25 episodes to ensure I had enough to actually talk about.
Subscription Box Tips – With Gary Redmond
- My story and journey
- Email marketing 101
- Advanced email marketing
- Offer creation
- My top sales sequences
- Campaign ideas
- Straight e-com vs subscription?
- Raising money
- Signup Flows
- Facebook ads for sub boxes
- Upselling current customers
- SMS sales
- Holiday offers
- Why is email so effective
- TikTok ads
- Content creation
- Mindset for a sub box founder
- Knowing you have a good product
- Avoiding spam filters
- Conversion vs traffic ads
- Scaling your team
- Hiring a VA
- Best email software to use
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Do you listen to podcasts?
What do you think of my 25 episode ideas, would you listen?
Let me know with a reply and I’ll keep working on it…
Lesson I learned this week
Alcohol kills my motivation and productivity. I went to a wedding last weekend, great fun and with a lot of long time friends. But God, the hangover stretched into 3 days. I had heard once you break 30 the hangovers are not worth it, man you can say that again.
I had taken a 2 month break from alcohol just before that, I was finding it wasn’t adding much to my life and taking more away than I was comfortable with. I also realised how much my productivity skyrocketed within 3-4 weeks of being booze free.
I’ve now decided that I will be an occasional drinker (too afraid to say never again and deal with the consequences). My routine is now no alcohol during the week or weekends, only on special occasions, events, vacation, and no more than once per month including the first 2.
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My Most-liked Social Post this week
Sales cure (almost) everything
Sales get you closer to figuring out how to make those sales profitable
More revenue = more resources to hire help
More customers = economies of scale
Focus on growing your business 1st – it opens the doors
No sales = no chance of progress
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Breakthrough in BusterBox
This week we began to actually see some TikTok sales come in from our Creators we found on the marketplace. This is EXCITING. We’ve been relying solely on Facebook for traffic for years, and we’re trying really hard to find other sources of traffic.
We also did an email swap with a large alcohol subscription box in the UK and that worked very well too, breaking almost 1000 subscribers in one day from that.
Facebook is still the bread and butter, if you’re looking for my advice on where to get the easiest sales, it’s Facebook ads. It is dangerous to only rely on one source though, so we’re trying to branch out not only to scale up faster but protect against algorithm changes or anything else facebook might do.
This week we added currencies to Formify. You can now sell in multiple currencies on your Signup Flow – this was an issue we overlooked and it is now solved, so fire away if you’re in the UK, Europe, USA, India, China or wherever!
Chat next week, have a great day!