How to turn your business profitable in a nutshell.
Acquisition – Retention – Upselling
Of course most people struggle with the acquisition part, but what comes next?
When we learn how to grow, then we must retain our customers, and make more money from them in order to fuel acquisition into the future.
How?
Luckily it’s something you & I are familiar with from this newsletter…
Yes, it’s email marketing
You don’t stop communicating with people and sending emails when they become a customer, think about what actions you want them to take next
Acquisition
Use your emails to:
- Remind people to sign up
- Notify people of your new offers
- Get more customers for your box
Retention
Use your emails to:
- Gather feedback on what people liked or didn’t like about your box
- Ask people why they cancelled
- Tell them about your brand story to get them invested in the journey
[This all should help you to reduce your churn]
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Upselling
Use your emails to:
- Offer add-ons and upgrades to their subscription
- Sell any new products to your list
- Send YES emails for quick revenue / profit boosts
Email is the central tool you need to deliver not only the customers you need but the profit and lifetime value your business craves. After all, we all launched our business to make money right? Using this FREE marketing channel will allow you to have much better outcomes from your business.
It’s always better to get as much done as possible instead of nothing. Only have 7 minutes to write content? Do it for 7 minutes. You can mark an X in your habit tracker for today as long as you did something!