When selling your subscription box, make sure the copy on your website clearly describes the benefits people will see when they subscribe. A lot of people are great at talking about the features, but no one buys your box to get a box of stuff.

They buy the benefits.

The exclusive access to new products.
The excitement of opening it with their kids or their pet.
The experience of getting lots of new stuff to try out.
The benefit of saving time – ‘we make it easier for you to be a good parent/spouse’


Here’s an example:

You’re selling a box for kids
The kid is not buying it, the parent is

But what makes them buy?

Parents want the best for their kids
Parents are busy
Parents are stressed
Parents care what other parents think
Parents want their family to be or look the best

Here’s some emotional triggers to hit:

Join us and get these amazing features…

But also:

You’ll feel great about doing something great for your kids
You’ll save time and still be a great parent
They’ll tell all the other kids (who’ll tell their parents) how great you are
This will buy you some more Me Time while they kids are totally entertained

Many many more benefits we can hit…

Think less about what people want 
Think more about why they want it

Then leverage it in your marketing

Go!